Step 1: Sketches
All logo design starts with sketching ideas, shapes, and letters which usually sparks new ideas. This usually goes hand in hand with a consultation or conversation around the name, brand, and expectations.
Step 2: Drawings
I then start drawing my sketches out with marker. The dark permanency of a black marker allows me to see which details - if any can be eliminated to simply the logo.
Step 3: Illustration & Typography
I then take a photo of the marker drawings and drop them to my computer, where I Illustrate a digital form of a my drawings. I add text and finalize the look.