Urban Pie Pizza Co.

Urban Pie Pizza Co., part of the Palermo's Family of Pizza portfolio, was created to appeal to consumers seeking a more elevated frozen pizza experience. Inspired by the unique culture, history, and flavors that define great neighborhoods, each recipe was crafted to reflect an authentic, artisan-inspired approach.

At launch, the brand vision extended beyond the frozen aisle by bringing Urban Pie directly to consumers through a branded food truck experience, creating a unique way to introduce the product in local communities.

Key Contributions

• Designed print and digital advertising campaigns to support brand awareness and product launches.

• Created outdoor graphics for the Urban Pie food truck, along with wayfinding signage for select grocery retail locations.

• Developed packaging designs in compliance with USDA labeling and packaging standards.

Brand Identity by Laughlin Constable.