Lash Addict
Pro Beauty Brand
Supply and Distribution to Salons & Beauty Schools
lashaddict.com
Art Direction, Graphic, Digital, & Web Design
Logo and Brand creation from conception
Package Design
E-Commerce Web Design
Product Photography & Ad Design
Publication Creation & Design
Social Media Management & Content Creation
THE BRAND
After trying eyelash extensions myself I could relate to the consumer experience feeling like after having them once, you wonder how you could ever live without them. Knowing most consumers are repeat customers, many would describe their love for their falsies as an addiction based on the everyday low maintenance and effortless everyday glam. And so became Lash Addict.
THE BUSINESS
Providing lash artists, studios, beauty schools and salons with the best eyelash extension training and products available. After acquiring the pro products and creating custom packaging for an entire product line, I worked directly with the sales team to create the materials needed to expand the business with a partner program. The partner program created an opportunity for beauty schools to offer advanced education courses to their curriculum. In turn Lash Addict has a continuous revenue stream.
